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Content Creation
Marketing is more than just sharing your message or showcasing your product or service to the right audience. Well-executed, aesthetic content is the backbone of any successful digital strategy. It's crucial to have a diverse range of content to capture your ideal market.
Whether it's e-commerce photo/video, in-studio/on-location content, product photography, or user-generated content (UGC), each form has its own unique benefits for your brand, and August can help you leverage these content types to effectively engage your audience.
Studio & On-Location Photography
In-studio / on-location photoshoots offer the opportunity to create high-quality, polished content. It’s important to keep things interesting, and this approach allows for a fresh perspective and a diverse range of backdrops and settings to keep your audience engaged. Although we’re located on the Gold Coast in Australia, we travel interstate and overseas providing complimentary planning, coordination of models, studios and HMUA services to ensure a smooth experience that aligns with your creative vision.
Personal Branding Shoots
Create a connection with your audience and capture the personality, values and strengths of you, your staff and business through a strong brand. Making a great first impression is important, and personal branding allows you to establish trust and credibility, and showcase your unique identity to differentiate yourself from your competitors.
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Classic Social Content
Classic social media content is ideal for short-form day-to-day posting, such as Instagram stories / posts / reels, TikToks etc. This content can vary, but often includes product showcases, BTS glimpses, personal vlogs, and creative visual content, filmed on a smartphone or digital camera in a purposefully organic, lower ‘production value’ style of photography / videography.
This style of content is perceived as more genuine and down-to-earth, building trust and deeper connections with your audience, as opposed to highly polished content. Ultimately, the best approach to content creation depends on your brand's unique needs and goals, but should involve a mix of both highly-produced and more low-key content.
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